About Conference
The Seventh International Scientific Conference of the College of Business, in partnership with the Deanship of Scientific Research and Graduate Studies, entitled “Digitization of Business and Scientific Research: Future Prospects” is considered as an extension of a series of conferences that the College has been holding with the participation of specialists, academics and experts at the local, regional and international levels. The conference lasts for two days to discuss research papers within seven specialized themes in various fields of knowledge. Amman Arab University, through the College of Business, is keen for this conference to be an annual scientific platform for researchers, experts, and graduate students to present their ideas, research production, and experiences at the local, regional, and international levels in order to maximize the benefit, achieve the desired objectives, and create a future outlook for leading digital business organizations in their fields.


Important Dates
Conference Idea
The Seventh International Scientific Conference of the College of Business, in partnership with the Deanship of Scientific Research and Graduate Studies, entitled “Digitization of Business and Scientific Research: Future Prospects” is considered as an extension of a series of conferences that the College has been holding with the participation of specialists, academics and experts at the local, regional and international levels. The conference lasts for two days to discuss research papers within seven specialized themes in various fields of knowledge. Amman Arab University, through the College of Business, is keen for this conference to be an annual scientific platform for researchers, experts, and graduate students to present their ideas, research production, and experiences at the local, regional, and international levels in order to maximize the benefit, achieve the desired objectives, and create a future outlook for leading digital business organizations in their fields. Business organizations with digital adoption also seek to develop products and build distinct pioneering business models in an effort to achieve a sustainable competitive advantage, especially in a world of tremendous technological progress and development. Therefore, it has turned necessary for educational institutions to pay attention to these technological administrative aspects and include them in their research interests.
The conference seeks to achieve a set of objectives, most importantly the following:
- Discussing technological developments in the digitization of business organizations from the perspectives of local and international experts and academicians.
- Providing insights from local and international speakers on developments in the digitization of business organizations.
- Enriching academic and research work in the field of the conference.
- Exchanging experiences, Partnership building, and strengthening cooperation and communication among researchers participating in the conference.
1- Business Management Theme:
- Digital strategies and business intelligence.
- Scientific research and business development in the digital age.
- Logistics, e-business and global market challenges.
- Sustainability and social responsibility in the age of digitalization.
- Leadership in the digital age.
2- Human Resources Management Theme:
- Scientific research in the digitization of human resources management.
- Ethical and legal challenges in the digitization of human resources management.
- Artificial intelligence in human resource management practices.
- Diversity and inclusion in the digital work environment.
3- Accounting Theme:
- Scientific research and sustainability accounting.
- Financial accounting and business digitization.
- Digital accounting and auditing systems.
- Legal aspects of artificial intelligence in accounting.
- Managerial accounting techniques and business law.
4- Financing Theme:
- Scientific research to develop banking in the digital age.
- Investment and risk management in the digital environment.
- Financial technology in banking.
- Financial analysis and business digitization.
5- Management Information Systems Theme:
- Scientific research in business information technology.
- Digital technologies Developments in management information systems.
- Artificial intelligence and its applications in information systems.
- Digital transformation and its impact on information management.
6- Marketing Theme:
- Scientific research in developing digital marketing strategies.
- Applications of artificial intelligence in digital marketing.
- Marketing and legal ethics in digital marketing.
- Marketing via social media networks.
7- Postgraduate Students Theme.
Research papers should be sent to the Rapporteur of the Scientific Committee,
Prof. Daher Al-Qurashi, at the following email: con.scientific7th@aau.edu.jo
- Fees for participating in a research paper in the conference are US (100), including (the conference bag, certificate of participation, a coffee break between sessions, lunch, and transportation from the hotel to the University).
- Fees for attending the conference without participating in a research paper are US (70), including (a conference attendance certificate, a coffee break between sessions, lunch, and transportation from the hotel to the University).
- The participant is responsible for travel and accommodation costs.
- The researcher who wish to publish his paper in Scopus proceeding will bear the publishing fess after his paper accepted according to the publishing conditions specified by the publisher.
- Participation fees paid through the following bank account:
IBAN: JO68 IIBA 1190 0000 0119 0000 0175 00
Swift Code: IIBAJOAM200
Islamic International Arab Bank
Amman Arab University
- Prof. Hasan Al-Zu’bi - Chairman of the Preparatory Committee /
Tel: 00962-79-5629808
- Email: alzubi@aau.edu.jo
- Dr. Hussein Awad - Rapporteur of the Preparatory Committee /
Tel: 00962-78-1879494
- Dr. Rami Hanandeh - Chairman of the Public Relations Committee /
Tel: 00962-78-6499784
- University website: www.aau.edu.jo
- University phone: 00962-6-4791400
- P.O Box 2234 Amman 11953
- Fax 00962-6-4791414